Challenge
As a small bakery brand, Pappi's needed an identity that felt warm and personal rather than generic — something that would hold up across packaging, social and the website consistently.
Approach
We developed an illustrated brand world built around the founder's story, carried it through packaging mockups, social templates and site design, so every touchpoint felt like the same brand.
+90%Social Followers
4.9★Engagement Score
3Touchpoints Unified