Challenge
Greenwich needed a way to make a new menu item feel like an event, not just another item added to the app — something that would get shared, not scrolled past.
Approach
We built the creative around the product itself: an oversized cheese-pull hero shot, bold type treatment, and a clear price-and-size callout, then ran it across paid social to hit lunch and dinner windows in the first week of launch.
+42%Engagement Rate
180KReach
6 DaysTurnaround