Challenge
Burger King needed two limited-time product launches to feel like genuine events rather than routine menu additions, tying each one to a major entertainment moment to maximise reach.
Approach
We built pop-culture tie-in creative for both drops — a Marvel Fantastic Four crossover for the Crushin' Buffalo King, and an immersive ingredient-breakdown format for the Galaxy Burger — each paired with a clear limited-time-only call to action.
2Campaigns Delivered
LTOOffer Type
1Entertainment Tie-In